Before I arrived in District 57, I had never heard of District Bucks or club incentives—and I certainly didn’t know how to write one. So, developing this year’s three public relations incentives was a challenge, especially figuring out how to word the newsletter incentive clearly for club leaders.
But one thing I’ve always believed: newsletters matter. They are a powerful way for clubs to share their stories—not just with members, but with their Area, Division, and District. They highlight achievements, showcase events, and celebrate the heart of what makes a club thrive: its people.
Our Public Relations team aimed to encourage more clubs to publish newsletters and to continue District 57’s long-standing tradition of recognizing them. What I didn’t realize was just how deep those roots ran—and unfortunately, that led to missteps in how the incentive was launched and communicated. As a result, many clubs with great newsletters may not have known how or when to submit them.
Despite our outreach via the Dispatch and District Digest, we ultimately received submissions from five clubs: Benicia Capitol Speakers, Cre-Art, Hacienda Park, Sunrise Business Leaders, and Mare Island. Rather than hold a contest, we chose to award each club $25 in District Bucks.
I was thrilled by the creativity and polish on display—from eye-catching layouts to engaging stories of club achievements. These newsletters do more than inform; they connect members, inspire involvement, and even attract prospective attendees.
Even though the official incentive has ended, I strongly encourage all clubs to keep creating and sharing newsletters. Distribute them to your members, prospective members, and fellow clubs. Submit them to the District so we can celebrate your work and inspire others. A newsletter is a delightful and impactful tool—and one that every club can use to shine.
Let’s keep the tradition alive. Let’s keep sharing our stories.
– Leesa Thompson, DTM, Public Relations Manager