In January, we piloted Facebook ads to boost attendance at three club open houses. While the ads achieved visibility and were seen by many, they resulted in limited guest attendance. This experience helped us better understand how our audience engages and where we can improve.
January also saw strong progress in podcasting. George and Donna have been especially busy producing timely and informative episodes. Be sure to listen to their recent podcasts with Mike and Ed (LINK) discussing realignment for Districts 205 and 206, as well as their conversation with Daniel (LINK) on launching new clubs. These episodes provide valuable insights into district initiatives and growth opportunities.
This month, we’re excited to launch a three-month radio campaign. Our team has been meeting with the sales director at Radio Zindagi to finalize daily ad spots and weekly interview segments. During the first month, interviews will focus on membership benefits, aligning with Talk Up Toastmasters. This is a wonderful opportunity to share the value of Toastmasters with a broader community.
We’re also launching an effort to connect our clubs to their local Chamber of Commerce and begin leveraging their marketing expertise.Be sure to read Karrie’s article, then reach out to Jeff if your club is ready to get involved. Looking for credit toward leadership or a chance to lead a Speechcraft? CoCs are an excellent place to offer this program and make a meaningful impact.
In addition, our outreach team met with Ruth from Tri-City Voice to explore print and digital advertising as a possible avenue for outside marketing. While no decisions have been made yet, this remains an option we’re thoughtfully considering.
Meanwhile, we continue to support and train our VP PRs through winter training and ongoing collaboration.
Leesa Thompson, PRM, DTM
prm [at] d57tm . org
ARE YOU LOOKING FOR MORE IDEAS TO INCREASE YOUR CLUB’S VISIBILITY? HAVE A CREATIVE IDEA YOU’D LIKE TO EXPLORE? CONTACT prm [at] d57tm . org, OR REACH OUT DIRECTLY TO LEESA, HANS, SOMY, OR JEFF. I’M ALWAYS HAPPY TO ANSWER QUESTIONS, LISTEN TO IDEAS, SPEAK AT YOUR CLUB—OR HELP CONNECT YOU WITH SOMEONE WHO CAN.