Mission, vision, and values statements play a crucial role in defining the direction of a club. As clubs work toward achieving their goals, these statements provide perspective and alignment for their activities. Below, you’ll find descriptions and examples to inspire the development of mission, vision, and values statements for your club.

Mission Statement

A mission statement outlines how a group or organization will work to achieve its vision. It serves as a guiding principle, helping to evaluate and prioritize the organization’s actions. Regularly updating the mission statement is a common practice, reflecting new insights and approaches to achieving the organization’s goals.

For example, Toastmasters International defines a club’s mission as follows:

The mission of a Toastmasters club is to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop oral communication and leadership skills, which in turn foster self-confidence and personal growth.

Vision Statement

A vision statement articulates the organization’s desired future. It is a succinct and inspiring declaration of purpose, often limited to one or two sentences. Unlike mission statements, vision statements tend to remain stable over time, serving as a foundation for strategic planning.

Toastmasters International’s vision statement illustrates this concept:

To be the first-choice provider of dynamic, high-value, experiential communication and leadership skills development.

Values Statement

Values statements define the core principles and priorities of an organization. They describe how members interact and conduct themselves, embodying the organization’s deeply held beliefs. These statements guide behavior, decision-making, and collaboration.

Toastmasters International’s values statement provides an excellent example:

Toastmasters International’s core values are integrity, dedication to excellence, service to the member, and respect for the individual. These values anchor every decision we make, guiding our operations, planning, and vision for the future.

By clearly defining your mission, vision, and values, your club can ensure alignment and focus while fostering a shared sense of purpose among members.